Keyword tool for SEO professionals. Here’s how to Spotlight search on your Mac: In your Mac menu bar, select the magnifying glass icon (You can also type Command-Space to bring up Spotlight. It can search, files, folders, documents, events, reminders, email, the web, and your browser history or bookmarks. Spotlight is your Mac’s system-wide search bar.Then search for it in Google with parenthesizes around the text.If you get multiple results for a search on unique text, examine the files to see if a large portion of the content is indeed duplicate or very similar.If the pages are duplicates or very similar content located on multiple websites, this may be a case of multiple web sites using similar content (very common with affiliate or ecommerce sites that use content provided by manufacturers etc).If you find this to be the case for a significant amount of the content on a page you are going to optimize you’ll need to decide whether to rewrite the content or attempt to include “enough” unique content on the page otherwise you’ll be competing with all those other sites for listings.However, before you start making significant changes like this to a page see the note below About Potential Effects on the Conversion Rate.There are other reasons you may find duplicate content on other websites such as the content having being scraped and used elsewhere which you’ll want to deal with (that could mean getting a lawyer involved).You might also find duplicate paths (URL’s) to the same pages or other pages on the site with very similar content which is another issue that can affect rankings. Ensure The Indexed Text Is UniqueNext, I make sure the content on the page I’m going to optimize is unique.Copy a snippet of what appears to be unique text from the page that you are going to optimize. I also make note of text in images that we’d ideally like change to indexable text.If employing more search engine friendly methods isn’t currently an option, I’ll make a note not to optimize that content since it isn’t being indexed anyway. I make note of any issues that we need to discuss with the web developers such as the use of techniques that are not indexed easily by search engines (Flash, content included by JavaScript calls etc). Unlike other SEO tools, Rank Tracker has a perfectly usable free version no time, keyword, or project limit.Update Or Add A HeadlinePage headlines are usually read by your human visitors so I try to make sure most pages I work on have one. I reworked the message on the home page to make it more client focused which lead to a much more enticing search listing. See this article for info on how to use a noydir meta tag to stop Bing/Yahoo from displaying the listing from the Yahoo Directory.I list all the current search listings for the phrases I’ll be focusing on as well, as well as average rankings, CTR etc., as I optimize a page and try to improve the listing by modifying the text the search engine is pulling from on the page whether it’s text on the page or from the Meta Description Tag or some combination.For example, a typical Google search listing for an important keyword phrase was being extracted from the main paragraph of text on a client’s home page.The listing was not horrible (many are) but the CTR for this listing was low. I also see Bing displaying listings from the Open Directory Project.If the results being displayed from a directory are not ideal, you can try to update the directory listing (which can take quite a while with the Open Directory Project) or see this Google article for information about how to use a noodp Meta tag to tell search engines not to display the description from the Open Directory Project. I believe Bing/Yahoo may still display the listing from the Yahoo Directory, although I haven’t seen this in some time.
Search A Web Page For Keywords Mac Menu BarThese sliders come complete with superior grade metric bolts and high quality machined mounting brackets if needed for the make and model of your machine.”And here’s how I’ll suggest they modify this text.“These frame sliders were produced by Diamond Powersports and are made of high quality Delrin or Chromed Billet Aluminum and are designed to protect the motorcycle’s fairings and frame in the event of a fall over or other accident.The materials used maintain the color even if scratched or chipped. The color is solid throughout the part and is not a surface coating. I look for ways to include variations of the important keywords without forcing them into the text and making the messages awkward (Remember your human visitors come first).Here’s an example of some existing test from the motorcycle frame sliders page:“These were produced by Diamond Powersports and are made of high quality Delrin or Chromed Billet Aluminum and are designed to protect the motorcycle’s fairings and frame in the event of a fall over or other accident.The materials used maintain the color even if scratched or chipped. These are usually very subtle changes as I try not to negatively impact the conversion rate. Optimize Existing TextNext I make suggestions to optimize the rest of the visible text on the page. This not only should help rankings but also help assure site visitors who just searched on the keyword that they came to the right place. R statistics download macI’m working on a website now, for example, where the only visible text on the home page is actually within an image.As search engines are extracting text to create search listings from the only text they can read, they are only grabbing a few news items that appear on a mouse over. Look For Text In ImagesThere is often content on webpages that can’t be read by search engines including text within images. I then continue on and make subtle changes in the rest of the visible text on the page. These frame sliders come complete with superior grade metric bolts and high quality machined mounting brackets if needed for the make and model of your machine.”I could have “forced” keyword phrases into this text even more but at the expense of readability. If search engine results are important to you (you’re reading SEL so I assume they are) then find an experience developer who can do this. I’m amazed at how many clients use Web developers that have no clue how to do this. A skilled web developer should be able to rebuild most images so that text is search engine friendly using CSS, background images, etc. Plus, we can’t optimize the text to improve rankings and listings.So, I’ll be recommending they have a Web developer rebuild the image using text that the search engines can read. This is usually the case for the often image heavy homepages. If they have some useful articles they’ve written, I might suggest putting a summary in the right column that links to the full article.I sometimes develop a paragraph or more of text and suggest they add it below the fold. I’ll ask if the client has any testimonials and possibly insert snippets from one or an entire testimonial in right column, ideally on that includes one or more important keywords. Here are some ideas.I look for places on the page to add content that can be both helpful to the user and may help improve search results and conversions.For example, I might suggest some sales or positioning messages in the right of left columns.
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